Client Results

What changes when the pipeline system works.

Results from DirectReach™ aren't just about numbers. The first thing clients describe is a shift in how conversations feel — from chasing to being chosen. Here's what that pattern looks like.

52%
Average Field Note email open rate — more than double the 20–25% industry average
3–6
Months to first qualified pipeline opportunities. Depth continues building through month 12.
0
Cold calls required. Buyers enter DirectReach™ already educated — conversations start further along.
95%
Of serious B2B buyers research before speaking with anyone. DirectReach™ is in that research phase.
What Clients Say

Before and after. In their own words.

These aren't outcomes that happened because we worked harder. They happened because we changed the system that feeds the pipeline.

"Before DirectReach™, our pipeline was entirely referral-dependent. We'd close deals when relationships surfaced them. Within 6 months, we had consistent inbound opportunities from companies we'd been trying to reach for years — and they already understood what we did when they called. That shift was remarkable."
CEO, Professional Services Firm B2B Services, Indianapolis, IN
"I was skeptical because we'd tried everything. SEO, outbound, content, two different agencies. What was different about MEMO is they didn't try to fix our sales team — they fixed the system that feeds it. Our salespeople are now having real conversations instead of pitches."
Founder, Technology Company SaaS, Midwest
"The book alone reframed how I think about our growth problem. We had a pipeline problem masquerading as a sales problem for years. MEMO was the only firm that diagnosed it correctly before proposing a solution. That diagnostic approach alone was worth the conversation."
VP Sales, Healthcare Services B2B Healthcare, Ohio
What Actually Changes

The shift isn't in the numbers first. It's in the conversations.

Before DirectReach™

  • Sales team chasing leads that don't convert
  • Founder personally closing most of the real deals
  • Marketing generating activity metrics, not pipeline
  • Pipeline that depends on who you know, not what you built
  • Buyers who arrive not knowing what you do or why it matters

After DirectReach™

  • Sales team having conversations, not pitches
  • Founder focused on the business instead of every close
  • Marketing feeding a tracked, scored buyer audience
  • Pipeline that builds from a system — month after month
  • Buyers who arrive educated, self-selected, and ready
Ready to Build This?

These results aren't from a campaign. They're from a system that runs.

A Pipeline Assessment is the right first step. You'll leave with a clear picture of whether DirectReach™ is the right fit for your situation — before we discuss anything else.

Get Your Buyer's Journey Assessment ↗

The companies in these case studies all wished they'd started sooner.