What This Book Is About
If your marketing generates interest but your sales team says leads aren't ready
this book explains exactly why — and what to do about it. It's the answer to a question most B2B leaders have but can't name: Why does our pipeline feel full but our revenue feel stuck?
The Buyer's Journey Gap explores the space between when a buyer first senses a problem and when they're ready to talk to sales. Most B2B marketing is invisible during that space. Most B2B deals are won or lost in it.
"The space between when a buyer first senses something is wrong and when they're genuinely ready to act is where most B2B deals are lost. Quietly. Invisibly."
— Matt Maudlin, IntroductionWhat you'll understand after reading it
- Why 95% of your serious future clients are researching right now — without you knowing
- Why your marketing generates activity but not pipeline — and it's not a quality problem
- What the four buyer rooms are and how to serve each one correctly
- Why most lead scoring measures the wrong signals at the wrong time
- How DirectReach™ was built to bridge the gap this book describes