Matt Maudlin didn't set out to be a marketer. He went to school to be an architect. What he built instead was a methodology for how B2B buyers actually make decisions — and a system that works with that process instead of against it.
Read The Buyer's Journey Gap ↗I started my career in landscape architecture. I moved into marketing by accident — my firm's president asked me to fix something the agency couldn't, and I did. We grew from $22M to $36M in two and a half years.
What I had wasn't a degree. I had one question that most marketers weren't asking: what is the buyer actually experiencing?
"Stop serving sales. Start serving the buyer."
— Susan Woods, the woman who changed everything I understood about B2B marketing in the fall of 2003.I taught that principle for the next 20 years. But I'll be honest — I could diagnose the problem. I couldn't fully close it. Not until my son Ethan joined the firm and we spent two years building DirectReach™ together.
This isn't a methodology I read in a book. It's the answer to a problem I watched destroy marketing budgets and demoralize sales teams for two decades. DirectReach™ is what I was always trying to build.
Most B2B marketing fails because it serves the company's timeline, not the buyer's process. We've built everything — the methodology, the system, the book, the tools — around closing that gap.
We don't take clients we can't help. Every engagement starts with an honest fit evaluation. If DirectReach™ isn't right for your situation, we tell you — and we tell you what is. That's not a marketing statement. It's how we've stayed in business for nearly 20 years.
Everything I've learned about how B2B buyers actually make decisions — and why most marketing fails to reach them at the moments that matter. Written for business owners and leaders who are tired of marketing that generates activity without generating pipeline.
Read the first chapter →A 30-minute Pipeline Assessment with Matt. You'll leave with a clear picture of your pipeline situation — before we discuss anything else.
Get Your Buyer's Journey Assessment ↗